Tips for trade fair participation

Carefully weigh up the costs and benefits.

The needs of the market are at the centre of marketing today. Trade fairs enable direct contact, present companies comprehensively and offer valuable market insights for sales-orientated strategies.

Find out more

Your corporate strategy determines the trade fair objectives.

Participation in trade fairs promotes marketing and sales objectives, enables personal contact, live product experiences and networking with relevant target groups and offers clear advantages over other communication tools.

Find out more

Define selection and decision criteria to find the right trade fair.

Trade fairs are marketplaces that reflect supply and demand. Important criteria for participation are target achievement, topic relevance, target group, industry acceptance and accompanying trade congresses and supporting programmes.

Find out more

Start your preparations early and create security.

Once the trade fair has been selected, the organisation begins: from registration, budget and customs to logistics and tickets. Create a schedule to clearly structure cost-benefit and organisational processes.

Learn more

Digital extensions and hybrid trade fair participation for additional reach.

Trade fair organisers advertise the trade fair, not individual companies. It is up to you to advertise your participation and address relevant target groups with a clear communication concept.

Learn more

Reduce costs by saving resources.

Digital formats alone are not necessarily sustainable. Holistically sustainable trade fair participations reduce resource consumption and travel costs and are ideal for credibly communicating sustainable business models and acquiring new customers.

Find out more

Increase your chances of making contacts with a communication concept.

The decision to participate in a trade fair is part of your marketing strategy. Trade fairs enable direct customer contact and provide valuable market information to effectively present innovations to a wide audience.

Find out more

Score points with a motivated stand crew that makes the difference.

Trade fairs require targeted preparation of the stand crew: motivated, trained staff increase the chances of successful discussions and new contacts through an effective presentation of companies and products.

Learn more

Do your best to ensure that everything runs smoothly.

Trade fairs require top performance from companies and employees, good preparation and motivation from stand management. A well-organised stand and team guarantee a successful event and effective follow-up work for a successful trade fair.

Find out more

Systematically analyse your recorded trade fair contacts and ensure trade fair success.

Before the trade fair, measures must be defined for follow-up work by sales, field sales and marketing. Success monitoring helps to optimise future trade fair participations.

Learn more