Trade fairs can be compared to high-performance sport: both the company and the employees give their best. And they also need motivators - often referred to as stand managers.

Special attention is also paid to a well-prepared stand team and stand organisation. A well-organised trade fair stand and a well-managed trade fair team ensure that everything runs smoothly on all days of the fair.

In order to be able to carry out effective follow-up work and make concrete statements about the success of the trade fair or return on investment, it is also essential to record visitor contacts.