Exhibit worldwide

Foreign trade fairs expand marketing opportunities, especially for export-orientated companies. By participating in trade fairs in the respective target country or region, exhibitors directly address a larger and more diversified trade audience. They promote their company and their products, create trust and thus consolidate their position in their export market.

Participating in a foreign trade fair is a major challenge, especially for smaller companies, and requires precise preparation. However, exhibitors can also draw on the experience they have already gained at trade fairs in Germany. However, because the timing of tasks is often not very transparent, especially for newcomers to trade fairs, we will familiarise you here with the seven decisive project phases.

Preparing for a trade fair abroad

Successful trade fair participation abroad requires careful planning and structured preparation. In this section, we show you step by step when and how you should take important measures. Our phase overview will help you find the optimum time for each decision and ensure that your international trade fair appearance runs smoothly and efficiently.

The federal and state governments support German companies in their participation in trade fairs at home and abroad. To this end, they provide considerable funding from public budgets every year. With special funding programmes, they ensure better marketing of products and services, easier access for German companies to domestic and foreign markets and technical and organisational support for exhibitors. Further information on funding programmes for trade fairs abroad.
 

If you want to open up international sales markets with your company, German trade fairs abroad are the key to your success. They not only offer you access to important contacts and trading partners, but also the support of experienced trade fair organisers. Every year, AUMA and FAMA members organise over 300 trade fairs in dynamic growth regions, particularly in Asia, North and South America and Eastern Europe, with visitor numbers rising continuously.

Responsible behaviour when doing business abroad

For your participation in a foreign trade fair, the Organisation for Economic Co-operation and Development (OECD) provides you with recommendations for responsible corporate behaviour abroad. These guidelines are a framework for action for multinational enterprises and have been adopted by all member states and twelve other participating countries. They cover the following areas: Human rights, social affairs, environment, anti-corruption, taxes, consumer interests, reporting, research and competition. Companies are not only responsible for their own behaviour, but also for their supply chains.