Find your fair

Phase 1 - More knowledge about the market and trade fair

12 to 9 months before the start of the trade fair

Is your offer - product or service - exportable? The answer to this question determines whether your company should participate in a foreign trade fair at all. If you can answer in the affirmative, then ask yourself whether your offer is internationally competitive, whether it has a unique selling point and whether you can tap into niches with it. If you can also answer this question in the affirmative, then this is where your foreign trade fair project begins.

Gather external information

Now gather the crucial information for your project. Use the most up-to-date and reliable sources possible when researching

Define your goals

As an exhibitor at a trade fair abroad, you should know the objectives of your participation or define them if necessary. Here is a selection:

  • Improving the company image
  • Presenting new products
  • Checking competitiveness
  • Presenting new product developments
  • Reviewing the product/range design
  • Maintaining existing contacts
  • Establishing new contacts
  • Searching for representatives/cooperation partners
  • Concluding sales or contracts

Collect internal information

Then decide which offers you want to present at the foreign trade fair. Find out whether your company has the necessary resources to participate in the trade fair: Personnel, infrastructure and budget are the keywords here.

Deciding on trade fair participation - pros and cons

Put your foreign trade fair project on as secure a footing as possible. Use the AUMA Trade Fair Benefit Check (MNC). This free software tool provides you as an exhibitor with effective support in planning: trade fair objectives, desired benefits and budget. And after the trade fair, you can use MNC to create an informative cost-benefit comparison.

All the lights are green and you are taking part in the trade fair abroad? Then the 2nd phase of your project begins now.

To the next phases

To the overview of tips