Artificial intelligence

Artificial intelligence is the technological development that, alongside robotics and augmented and virtual reality, will have the greatest impact on the trade fair industry. Opportunity or risk? For trade fair organisers, the opportunities are paramount: a good 56 per cent of trade fair organisers in Germany already use AI applications - almost as a matter of course - in their areas of work, according to the AUMA Organiser Outlook 2024/2025. These include text generators, chatbots and virtual assistants, as well as applications for marketing automation and data analysis. Trade fair teams now need new skills. In the future, this will have an impact on the training content of the next generation of skilled workers. As in many sectors of the economy, the trade fair industry's need to invest in appropriate technologies, training and personnel is growing.

AUMA discusses the topic of AI from various perspectives at member events. On the one hand, the focus is on the benefits of AI tools in communication, and on the other hand on the legal framework.